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Shipping across Europe and Switzerland
Made with love

Adorable everyday essentials

Thoughtful designs to make everyday moments extra special.

Growing together

Every centimetre tells a story

Capture precious milestones with personalised nursery décor.

EXPLORE SOFT TOYS

A friend for every adventure

Lovable companions with their own stories and a world to discover.

Hello, world!

Welcome to the world

Beautiful personalised keepsakes to celebrate life’s sweetest beginnings.

Made with love

Adorable everyday essentials

Thoughtful designs to make everyday moments extra special.

Growing together

Every centimetre tells a story

Capture precious milestones with personalised nursery décor.

EXPLORE SOFT TOYS

A friend for every adventure

Lovable companions with their own stories and a world to discover.

Hello, world!

Welcome to the world

Beautiful personalised keepsakes to celebrate life’s sweetest beginnings.

Favourites of our clients

Children’s decorative name plate “Rainbow”

13,97€ VAT included

Wooden frame “Arms” footprints

11,56€

Personalized “Baptism” sign

11,56€
(1 customer review)

Plateau de Noël pour enfants

11,56€

Photo frame: Will you be my Godmother?

8,25€

Muslin Baby Bibs personalized with name

Little friends. Big causes.

With every nagu® soft toy, you help support a charitable foundation dedicated to protecting children, animals and our planet.

Alma

The little Swiss cow supporting children’s educational projects.

Milo

The Canadian reindeer helping to protect our forests.

Nico

The Argentinian penguin helping to preserve our precious glaciers.

Luna

The Italian sea turtle championing the protection of marine life.

Theo

The Australian koala supporting natural habitats and biodiversity.
For professionals

Become a Retailer

A distinctive collection with its own unique identity, perfect for children’s boutiques, concept stores and specialist retailers.

Caring for Our World

Inspired by nature and the animals we love, we’re working towards a kinder world for future generations.

Soft & Eco-friendly Materials

Quality & Safety

Exclusive & Timeless Design

Perfect for Gifting