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Soft & Eco-Friendly Materials

Exclusive & Timeless Design

Quality & Safety

Perfect for Gifting

ONLINE SHOPPING

For Families

Explore the nagu® collection and create a beautiful, cosy world for your little one, or find a thoughtful gift for someone special.

FOR PROFESSIONALS

For Retailers

A distinctive collection with its own unique identity, perfect for children’s boutiques, concept stores and specialist retailers.

Discover Our B2B Collection

Our Collection

Textiles & Accessories

Blankets, bibs, hats, teething toys and more…

Soft Toys & Playthings

Amigurumi toys, rag dolls, stacking toys and more…

Nursery Décor

Height charts, personalised name plaques, bunting and more…

Special Occasion Cards

New baby, christenings, birthdays and more…

Meet Our Friends

Alma

The little Swiss cow supporting children’s educational projects.

Milo

The Canadian reindeer helping to protect our forests.

Nico

The Argentinian penguin helping to preserve our precious glaciers.

Luna

The Italian sea turtle championing the protection of marine life.

Theo

The Australian koala supporting natural habitats and biodiversity.

Little Friends, Big Causes.

With every nagu® soft toy, you help support a charitable foundation dedicated to protecting children, animals and our planet.

Discover Their Stories