Skip to main content
Shipping across Europe and Switzerland
Made with love

Adorable everyday essentials

Thoughtful designs to make everyday moments extra special.

Growing together

Every centimetre tells a story

Capture precious milestones with personalised nursery décor.

Meet your new friend

A frienf for every adventure

Discover adorable toys and cuddly companions, made for imaginative play, everyday adventures and treasured childhood memories.

Hello, world!

Welcome to the world

Beautiful personalised keepsakes to celebrate life’s sweetest beginnings.

Made with love

Adorable everyday essentials

Thoughtful designs to make everyday moments extra special.

Growing together

Every centimetre tells a story

Capture precious milestones with personalised nursery décor.

Meet your new friend

A friend for every adventure

Discover adorable toys and cuddly companions, made for imaginative play, everyday adventures and treasured childhood memories.

Hello, world!

Welcome to the world

Beautiful personalised keepsakes to celebrate life’s sweetest beginnings.

Most Loved

Little friends. Big causes.

With every nagu® soft toy, you help support a charitable foundation dedicated to protecting children, animals and our planet.

Alma

The little Swiss cow supporting children’s educational projects.

Milo

The Canadian reindeer helping to protect our forests.

Nico

The Argentinian penguin helping to preserve our precious glaciers.

Luna

The Italian sea turtle championing the protection of marine life.

Theo

The Australian koala supporting natural habitats and biodiversity.

Customers say…

Super Qualität und schön

Reviewed in Germany on July 22, 2025

⭐⭐⭐⭐⭐

Children’s decorative name plate “Rainbow”


Sehr schönes Produkt ☺️ Gute Qualität und super leicht zu gestalten ☺️ Würde ich immer wieder kaufen die Produkte von nagu.

Carinissimo e ben fatto!

Reviewed in Italy on February 23, 2025

⭐⭐⭐⭐⭐

Personalized Santa Claus Tray


Maravillosa

Reseñado en España el 20 de diciembre de 2025

⭐⭐⭐⭐⭐

Three Kings tray


No suelo hacer reseñas pero esta bandejita me parece una maravilla, buenos acabados , un lado PapaNoel y el otro los Reyes Magos, además de tener un buen precio. Muy satisfecha con la compra.

Ottimo acquisto!

Reviewed in Italy on August 4, 2025

⭐⭐⭐⭐⭐

Children’s “Cloud” meter


Ottimo acquisto! L’ho comprato per la mia Pupetta, assolutamente come mi aspettavo. Molto bello e soprattutto quando sarà grande non è troppo infantile per cui spero che lo mantenga nella sua stanza.

Mooi

Reviewed in Belgium on July 6, 2026

⭐⭐⭐⭐⭐

Children’s “Cloud” meter


Voldoet aan verwachting aanrader

Lo que buscaba

Reviewed in Spain on May 20, 2025

⭐⭐⭐⭐⭐

Children’s decorative name plate “Cloud”


A parte de las letras trae corazones, nubes, estrellas para que lo decores a tu gusto

Muy cuidado

Reviewed in Spain on November 25, 2022

⭐⭐⭐⭐⭐

Children’s decorative name plate “Cloud”


Es un artículo muy bonito para regalar a la familia… ya que ellos pueden montar el nombre de su bebé como quieran. Vienen muchos detalles muy bien cuidados.

Superbe

Reviewed in France on January 6, 2026

⭐⭐⭐⭐⭐

Magic Balls


Génial

    FREE SHIPPING

    FROM 60€

    100% SATISFACTION GUARANTEED

    OR YOUR MONEY BACK

    FREE RETURNS

    FOR 30 DAYS

    CUSTOMER SERVICE

    ALWAYS AT YOUR SERVICE

    SECURE PAYMENT

    DIFFERENT METHODS AVAILABLE

    “NAGU” GIFT CARD

    TENDERNESS AND QUALITY

    For professionals

    Become a Retailer

    A distinctive collection with its own unique identity, perfect for children’s boutiques, concept stores and specialist retailers.

    Caring for Our World

    Inspired by nature and the animals we love, we’re working towards a kinder world for future generations.

    Soft & Eco-friendly Materials

    Quality & Safety

    Exclusive & Timeless Design

    Perfect for Gifting